Startups

Effective financial management is the lifeblood of any business. And for new startups, having good financial management is a matter of survival. Pakistani startups that are unable to manage their finances and bookkeeping are often unable to witness healthy growth and profits.   Hence, bookkeeping, budgeting, and accounting are all necessary for monitoring your company’s financial health. It is a detail-oriented job that can be tricky to grasp, especially for new startups.   So, to help you out, here are the top 5 financial management mistakes to look out for:   Top 5 Financial Management Mistakes Startups Make   1. Mixing Personal Finances with Business Finances This mistake can not be stressed upon enough. So many new startups make the grave mistake of mixing their personal funds with their business capital. Some even go as far as keeping their business finances in their personal bank account.   This not only causes a huge amount of confusion and muddled accounting statements, but it creates the huge risk of spending business money for personal uses, and vice versa. Most complicated of all, it creates a huge headache when it comes to filing taxes for your business.   Avoid this mistake: Create separate financial accounts for your business, starting from Day 1.   2. Using Single-Entry Bookkeeping Accountants use double-entry bookkeeping, in which transactions are either debited or credited. This paints a clear picture of your company’s financial health, makes it easier to trace fraud, and allows for accurate tracking of finances. Moreover, with double-entry bookkeeping, you can immediately tell when there is an incorrect entry, as the debit and credit totals will not be balanced.   However, most small startups who are unfamiliar with accounting principles opt for a single-entry bookkeeping style. This is where all transactions, whether inflows or outflows, are recorded in a single account. The reason why doing this is harmful is that it causes messy bookkeeping. It also makes it very difficult to track when mistakes are made in the statements and makes fraud difficult to detect.   Avoid this mistake: Adopt a double-entry system early on. Get help from a knowledgeable accountant if you are unaware of the system.   3. Not Using Accrual-Based Accounting Most new startups record what is known as “cash-based accounting”. This means that they only record transactions where actual cash is involved. For example, if a sale is made in February, but the customer does not pay until April, the business will only record the sale in April.   However, accrual-based accounting practices allow you to see the complete picture. It records account receivables and account payables, therefore allowing you to see the true position of your company. It gives you a heads-up for any expenses that you will need to eventually pay, and shows how many sales you are making regardless of whether customers pay through credit.   Avoid this mistake: Always consider accruals when recording transactions.   4. Not Paying Attention to Finances Many entrepreneurs and new business owners have a million things to do. And for a lot of them, they are more focused on the product or service, rather than operations that are vital for the success of the startup.   Therefore, many new businesses make the grave mistake of ignoring their bookkeeping, accounting, and financial responsibilities. Or, they try to handle the books themselves, and are eventually unable to. Eventually, they end up with a huge pile of messy records, and no way to figure out what the company’s true financial position is.   Avoid this mistake: Find someone who can dedicate their time to maintaining accurate financial records for your startup.   5. Underestimating the Importance of Experts The importance of bookkeeping, accounting, and financing is often overlooked. This is the downfall of many new Pakistani startups.   By underestimating the importance of experts, business owners allow financial records to be neglected, or incorrectly kept, until tax season comes along as they are left with a huge mess.On the other hand, taking help from experts early on can avoid any confusion, fraud, and tax grievances.   Avoid this mistake: Realize when you need help and don’t be afraid to consult bookkeeping experts.   Now that you understand the top 5 financial management mistakes to avoid, you can make wiser decisions for your businesses finances. For more help, contact us at Vixperts for a FREE Diagnosis of your Startup’s Financials today!

A chief financial officer (CFO) is an individual who is responsible for managing all the financial actions of a company. This includes tracking cash flows, bookkeeping, creating accurate financial statements, managing tax liabilities, and financial planning.   The CFO plays a huge role in making sure that your finances are managed effectively and that all incoming and outgoing transactions are tracked accurately. Hence, for many small Pakistani startups, hiring a CFO is considered a huge milestone.   At the same time, keeping a CFO employed in-house can be extremely costly, especially for new startups and small businesses that don’t have huge cash flows to speak of. In such cases, it is extremely beneficial to recruit an outsourced or virtual CFO.   What is a Virtual Chief Financial Officer (CFO)? A virtual CFO is an outsourced service provider that performs the usual functions of a Chief Financial Officer. An outsourced CFO, however, offers the services remotely through phone calls and video conferences, and usually on a part-time basis.   The virtual CFO will perform all the functions that a full-time financial officer usually would, including:   Monitoring and reporting on financial metrics Reviewing and analyzing major KPIs Building and maintaining a budget Forecasting financial inflows, outflows, and trends Creating future financial plans Regularly evaluating financial hygiene Providing fair, impartial, and legally grounded financial advice Making recommendations to improve your financial position based on the business plan Creating, reviewing, and analyzing financial reports and cash flow statements Overseeing tax liabilities and making sure dues are paid on time   How Can a Virtual CFO Help Pakistani Startups? Many small businesses struggle with limited funds. Therefore, it is extremely helpful to have a financial officer that can maintain their budget and help ensure that there is no overspending.   However, hiring a full-time chief financial officer is a relatively large cost in and of itself. Hence, it helps to hire a virtual CFO that provides all the same services, at a fraction of the cost.   Cost-Effective Solution The cost of hiring a virtual financial officer is much cheaper and feasible for small businesses. It also helps small startups avoid the hefty overhead expenses that come with hiring full-time employees.   Time Effective Solution For small businesses that do not have huge inflows and outflows of cash, hiring a CFO on a contractual basis is also more time-effective. It also saves time to have a financial expert that can provide concrete advice on budgeting, forecasting, and making business plans, which is something that many new businesses lack.   Where to Find the Best Virtual CFO Services in Pakistan Pakistani startups harness the great potential for expansion, revenues, and profits. However, financial expertise is a key to attaining this success. Here at Vixperts, we help Pakistani businesses build fantastic businesses and raise millions of dollars in investment!   Contact us today to learn more about our financial, accounting, and bookkeeping services. This  includes virtual CFO, financial modelling, valuation, accounting & taxation, and investor due diligence. Get in touch now!