Metric – The most founder friendly finance app in the world!

Made for business owners

Access AI powered financial advice

Gather key financial insights for your business growth!

Trusted by 120K+ business owners

Used in 174 countries

10X cheaper than hiring a single resource

Free forever for core features

Embrace Financial Clarity in 3 Easy Steps! All With Zero Finance Experience!

Managing your finances has never been easier! 3 simple steps and you’re done!

Simplify Your Finances

Leave manual tasks by easily automating your financial processes. We're here to simplify your journey.

Gain Valuable Insights

Access personalized insights based on your business's unique path and potential.

Drive Business Growth

Use these insights to make confident decisions and drive your business to new heights.

All With Zero Finance Experience!

Transform Your Numbers into Decisions

Old-school accounting is a thing of the past. It's not just about tracking numbers; it's about understanding what those numbers reveal about your business's health and how to fuel its growth.Empower yourself to make data-driven decisions that benefit your business!

Your financial activity in one place, wherever you are!

With Metric, you can track and manage your invoices, expenses and income statements on the move. From freelancers to founders and SMEs, our accounting app simplifies everyday bookkeeping and helps you focus on your business goals. If you're looking for a simple bookkeeping app to manage your finances with a friendly dashboard and flexible plans, Metric is purpose-built to help you make data-driven decisions and drive success.

See critical Metrics in the blink of an eye

Metric automates all your repetitive accounting tasks, allowing you to assess your Metrics in real-time, all the time. In turn, you can make confident, informed decisions to scale your business. With an innovative One Picture Accounting™ tool, you can take photos of your receipts and invoices, and leave the rest to Metric. Our software will read it and turn it into meaningful data – your accounting is done!

No accounting experience or knowledge needed

Metric proves bookkeeping can be a breeze when you have the right tools in place. You can track and automate your invoices and expenses, check your finances anytime, anywhere, and even prepare your tax returns for your annual audit. And the best part is you don't need any accounting experience. Our enterprise plan includes access to a qualified accountant, so you can be confident your finances are in safe hands.

Unlock your full potential with built-in educational resources

Whether you're just starting out or have been in business for decades, we want to help you streamline accountancy, scale intelligently and succeed. Metric's library of e-books, webinars, guides, glossaries and video tutorials are all designed to help you make the most of Metric – and take your business to the next level.

Discover emerging trends in your industry

Whether you specialise in digital marketing, manufacturing, retail or agriculture, it's crucial to understand your sector's trends, seasonality and opportunities. With Metric, you can stay ahead of the curve! Our business insights feature provides anonymised sectoral data, allowing you to make better decisions and grow faster.

Flexible pricing plans: Choose the one that works for you!

We believe a business can't survive and grow without the right financial tracking and insights, which is why we have spent years working with thousands of start-ups to understand the challenges around financial management for emerging businesses. Agility is vital in the early days, which is why we've created pricing plans to grow with you. You can start with our free plan and upgrade as your business scales or choose one of our paid plans for advanced features and support from a qualified accountant.

Browse the Topics you have Questions about


Metric is a real-time financial app for Business Founders. We aggregate data from all transactions you add in the app and provide you with key metrics and right financial insights important for your business to grow!

We are Pakistan based and our HQ is in Islamabad, Pakistan. Fancy popping by, we'd love to meet you! Do contact us via our support number or mail us at support@metricapp.co to set something up.

Not at all! Metric is the most founder friendly app and is designed keeping in mind founders of small and medium sized businesses with no or little accounting background.

It is designed with simplicity in mind. There are no complex accounting jargons used, simply scan your receipts or fill in details manually for income and expense entries and you’re done!

Yes it does! Metric is built for business at day one, month one, year one, or more. Businesses from different sectors ranging from AI to Ecommerce to Travel and Transport can track metrics, monitor financial health and gain sector insights using the app.

We're working on lots of integrations – watch this space!

Currently Metric is only available on Android. But guess what? We are launching our Webapp soon!

Yes, you can contact us via WhatsApp or mail and support team will assist you!


It is, we have a free forever plan! But we also have two more plans i.e. Startup and Growing providing more business insights and detailed reports for $29 and $79 respectively. Want to know more about these plans! Check out the plan details on our homepage.

Metric offers you a variety of hassle free plans that are tailor-made in accordance with your specific needs. If you’ve just started a business then Free plan is the perfect solution! It includes great features like real time financial dashboard, automatic metrics tracking, add/save products, reports and cloud-based transaction record. For matured businesses, Startup or Growing Plan is recommended. These plans include more advanced features in addition to those already provided in the free plan such as payable/receivables tracking, one picture accounting, sending customer invoices, partial payments and founder report.

Metric offers Taxation and Investment Readiness as an add on. Interested, get in touch with us!

Metric is integrated with Stripe. It is connected with majority of the debit, credit cards globally. To upgrade your plan, enter account details in the billing section and subscribe!


Once you have logged into the app, tap on the ‘+’ icon to start posting transactions.

One picture accounting is one of the key highlights of Metric. Whether it is an income, expense or withdrawal/deposit you can scan document and it will autofill details. An easier and time effective solution to record multiple transactions.

Yes, you can. While adding income details, check the send invoice box and add customer name to generate an automated invoice. This can be shared with customer with a single tap

You have Profit and Loss Statement, Income Report and Expense Report in the reports tab. In startup and growing plan, you can also access founder’s report.

Yes, you can export reports in PDF format from the app.

When you’re adding income transaction, there is a field to add item name. Enter item name, fill total income, direct cost and submit. It will autosave the product, so that you don’t have to enter details again and again. Also you can add products separately in the menu screen.


If this is holding you back from using the app, do not worry! We know how important financial data is to any business, therefore we offer data migration service. Tap on data migration to get in touch with our team.


Absolutely, Metric takes data privacy and security very seriously! For further details, you can visit Privacy Policy and Terms and Conditions page.

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Manage your business from your mobile

Download Metric to get insights on your business in real-time. This allow you to monitor how your business is performing. All the time!

Metric is built by entrepreneurs, industry experts, and venture capital investors. We have spent years working with thousands of startups to understand the challenges around financial management for young businesses.


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Pakistan Address: 92 B Bahria Expy, Spring North Bahria Town Phase 7, Rawalpindi, Islamabad Capital Territory 46000
Singapore Address: 20A Tanjong Pagar Road, Singapore 088443